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• DIY DAYS NYC video: A dinner gathering
  For DIY DAYS NYC we ended up doing a different format then the other events in LA, SF and Boston. The NYC event was a casual dinner gathering and an open discussion. The evening was made possible thanks to Storybids and indieGoGo. It was an evening of good food and conversation. Dinner guests included Ted Hope, Faye Dunaway, Lance Hammer, Susan Buice, Paul Rachman, Lance Weiler, Arin Crumley, Joseph Morin, ...
• CULTURE HACKER: Shifting Your Paradigm in Three Easy, Painless Steps
  Nick Braccia reports - I’m new to the WBP crew and wanted to kick-off my involvement with a brief and practical outline of introductory steps to help you make the transition from mono-media storyteller (in this case, film) to transmedia storyteller. In time, this evolution will help you to grow (and strengthen) your audience. Like many contemporary transmedia story architects, I was first exposed to this expansive medium back in 2001, ...
• INTERVIEW: The Future of the Internet Video Business, with Fred Seibert
  Scott Kirsner sat down with Fred Seibert the other day to have a discussion about the future of web content. Fred Seibert was a key creative force at Nickelodeon, MTV, and Hanna Barbera, and now runs nextnewnetworks and Frederator, both of which focus on creating and distributing content for the digital realm, and building communities around it.
• DIY DAYS video: If it doesn’t spread, it’s dead: Creating Value in a Spreadable Marketplace
  DIY DAYS Boston presentation - Xiaochang Li and Ana Domb from MIT’s Convergence Culture Consortium look at how media content spreads in the current landscape and how the audience engages with it. Moving away from the “viral” metaphor that strips the user of its agency, they examine the shift away from a “sticky” model to a “spreadable” one. This notion of spreadability is intended as a contrast to older models ...
• MOTIVE: Fractured audience: how to find & appeal to it
  Alex Johnson reports - A couple of weeks ago I took part in Power to the Pixel, a three day Digital Distribution & Film Innovation Forum in London. I gave a 15 minute presentation on the following issues: As technology shifts, audiences are evolving at a startling rate. Who are they, where are they, and what are they doing? How does the media producer keep up with and define ...
• POWER TO THE PIXEL video: Timo Vuorensola
  Power the Pixel videos are now live. Timo Vuorensola explains how he and his team fully embraced the concept of crowd-sourcing. Star Wreck: In the Pirkinning was a huge collaborative effort made by a core group of 5 people in Finland, and a community of about 3,000 volunteers from around the world. The film was a major online hit and has been downloaded over 8 million times.
• POLLINATE: @ Arin Crumley: “How Do You See Your Relationship With Your Audience?”
  Lisa Salem reports - At Power to the Pixel, I asked Arin Crumley and M Dot Strange the same three questions: How do you see your relationship with your audience? How do you integrate your audience into your lifestyle? How do you compartmentalize your audience community into the big picture of what you’re doing? I was curious to see how they were going to interpret them. Arin’s answers turned into a 90 minute thought-trail (I’d ...
• POLLINATE: @ M dot Strange “The Art of Alienating The Right People”
  Lisa Salem reports - This is the first in a series of posts out of Power to the Pixel 2008 - which was a pretty mind-blowing experience for me. M dot Strange was the first person I interviewed and he quickly got me questioning some of my assumptions about whether or not you get to choose your core audience, or whether it’s actually them who choose you: On the Power to ...
• NEW BREED: Tour De Fours: Episode 2
  4 films, 35 cities, 1 van - welcome to the Rangelife DIY tour. We catch up with the boys in Santa Fe, where they prank Steven Seagall, sing karaoke, and get beer sprayed in their faces. Actually just Brian on that last one. WATCH THE VIDEO
• DIY DAYS video: Content is King but are the outlets and services listening?
  As the landscape changes new outlets and services are emerging. With so many choices what is a filmmaker to do? But most importantly what are they going to do for you? The system is in flux and there are no rules. This is your chance to let your voice be heard: have a say in how outlets and services think about working with you and for you. Panelists: Scilla Andreen ...